Marta Ruiz
Time tracking gets a bad reputation — usually because it's done badly. Done well, it's one of the most powerful feedback loops a team can have.
1. Track at the task level, not the minute
Aim for meaningful blocks of work, not stopwatch precision. Estimates improve when data is consistent, not obsessive.
2. Make starting a timer a one-click habit
Friction kills adoption. If logging time takes more than a second, people won't do it.
3. Review time together, weekly
Turn timesheets into a conversation about scope and capacity — not a report card.
4. Connect time to outcomes
Link hours to projects and invoices so everyone sees the value of logging.
5. Trust your team
Time data is a planning tool, not a leash. Culture beats tooling every time.