Northwind Agency scales from 8 to 40 people on Traceback

Northwind Agency Marketing Agency
Northwind Agency

“Adding a new team used to mean a week of setup. Now it's an afternoon.”

— Tom Bright, COO

The challenge

Hyper-growth is a good problem — until your tooling can't keep up. Northwind needed to add teams and clients fast without losing control of who could see what.

The solution

Traceback's role-based access control let Northwind map permissions to real roles, while seat-based billing made scaling costs predictable.

The results

  • Grew from 8 to 40 people in 10 months
  • Onboarding a new team dropped from a week to an afternoon
  • Finance finally trusts the numbers

The RBAC model just matches how an agency actually works.